It is important that even small and medium sized businesses have
a Web Site that is integrated with the rest of their marketing
activities. Leads Source, as it designs and implements a
marketing program for a client, makes sure that the key messaging of
the program is reinforced by the clients Web Site, business cards,
brochures, advertising, etc. After we have analyzed a client's
market and worked with a client to review their Marketing/Sales
Plan, we determine the requirements for the client's Web Site.
We work with a group of Web Developers, with which we have both
experience and confidence, to achieve a tight integration of
Marketing Program with Web Site by applying the particular skills of
particular developers to our client's Web Site. Depending upon
the requirements of the site, we will select one or more developers
that are a good fit with our client's requirements.
The process we go through, with out clients, in order to achieve
Web Site Integration are as follows
- Goals - Determine the goals for the Web Site.
What is the desired end results of visit to the site?
- Design - What are the elements, the look and feel of
the site, that mesh seamlessly with the other elements of the
Marketing Program? What are the various pages and the
functions of each?
- Work Plan - Create a work plan that identifies the
steps that will be taken by each party. Who is responsible
for what? Determine the input and output of each step, their
interdependencies, a timeline, and the cost of executing the plan.
- Assembly, Development and testing - Collect the copy
and graphics that will be incorporated into the site, create the
various pages and data handling processes and implement a
prototype site. The prototype will be tested thoroughly by
the developer, by Leads Source, by the client, and a panel
selected by the client and Leads Source. The function of the
panel is to "try on" the Web Site and to comment on the experience
of a visit to the site through a detailed questionnaire and a
- Launch - The Web Site is brought up in its final domain
and name, Search Engines are informed of its location, and the
site is tuned for Search Engine Optimization.
Through the above process, either a new Web Site is created, or
an existing Web Site is given a "make over" so that it blends in and
reinforces the objectives of the Marketing Program.