Our expertise is in setting
up and running campaigns, and sometimes actually making the calls.
We independently source, monitor and control external call specialists,
thereby maintaining a high standard of service for you. If you prefer
to make the follow-up calls yourself, we will train and coach you
through the process.
Before starting on a
telephone follow-up project, we work with you to put together a Strategic
Telephone Follow-up Plan, which will look to your target customers, your
unique selling points and your campaign objectives. We then refine
the call proposition so it may have a better chance of success.
Working closely with
you, we then independently control the following steps:
- Prepare a call guide.
It is vital that this is prepared and presented in the best way
to meet your objectives, but we do not believe in word-for-word scripts.
- Source a targeted
database of prospects - this can be a trade list, Dun & Bradstreet
list, Info USA list, subscriber lists or a financial data list.
- Source call specialists
who we have worked well with in the past or screen new call specialists.
- Train the call specialists
(or you) using role-play and similar techniques.
- Monitor the call specialists
in order to maintain a high quality of service and feedback for
Appointment Setting / Lead Generation
This involves the call
specialists telephoning prospects on your behalf:
- Confirming the contact
details of the decision makers.
- Introducing your company,
products or services to the decision-maker with the objective
of making a confirmed appointment.
- Prospects sometimes
ask to be sent company or product literature before confirming
a meeting. In this case and only if they are seriously interested,
we will forward details to you so that you can send appropriate
literature, or we will send.
- This mailing would
be followed up a few days later with the intention of making a
- Data from the calls
will be sent to you for your future use.