just wanted to place on record how very impressed I am with
the quality of your Micro Marketing programme. I have got
to know it pretty well and in my view it is an absolute winner
in helping small businesses market themselves more effectively
in the UK.
I would also like to add that the level of support I have
received from you during this period has made everything very
much easier than it might otherwise have been. Many
Letitia G Billson
if you can see
others have gone.
In any business growth
plan, two key questions are: One, what is a new business account
worth to my company (short and long term) and two, what is it
going to cost my company to get a new account?
At the same time, it is important to understand that what one
company can spend to build business is not the same for all
With that in mind, we work with you to determine…
What is the basic value of a new account to your business near
and long term. (There is no point investing one thousand dollars
to win a new account if that new account is only going to be
worth one hundred dollars long term.)
What is a realistic growth goal for your business within your
industry and your market area. (You may want to make a million
dollars with your business but if everyone else in your industry
is making twenty thousand a year, you better consider adjusting
your goals and expectations.)
What is a marketing budget that is appropriate to win what amount
of new business. (If you are earning one hundred thousand a
year, you can’t invest two hundred thousand in your marketing
What is the combination of MICRO MARKETING program services
(with financing if necessary) that will meet your goals without
disrupting your budget. (Take what you need and leave the rest.
It really is important to always have enough money for a little
golf or dinner out with your family.)
Assessment: MICRO MARKETING is a smart buy because you determine
and control your growth costs...not us or anyone else.