a simple overview of your market position and your competitive
position. Then, we do an overview of your potential markets.
Using six market criteria, we help you clearly identify the
industry groups who have the need for what you offer and the
money to make a purchase.
guesswork. You'll know first hand which markets are worth
pursuing. So, no waste; better results.
on the market analysis, we will develop prospect market profiles
by industry, size, maturity, culture and economic strength.
Then, we'll license and purchase your new business prospect
list one small target group at a time.
save time and money by focusing only on qualified prospects.
And you'll buy only the size list that you need...not a list
filled with junk records to meet some arbitrary minimum order
develop a sales message that is keyed to your prospect's real
needs. We will match your prospect's needs with the best benefits
of your offer. Simply put, your sales message becomes smart,
logical and fully aligned. Plus, we transpose your message
into a variety of different forms: Sales letter, postcard
series, email, no-reach fax, pre-call prep sheet, and follow up call
your sales presentation materials are logical, designed from
the buyer's point of view. Plus they're integrated, designed
to work together. In total, your sales message is developed
as a personal message, aligned one-to-one, from you to the
client. (And personal messages get opened and read.)
a web site is a 'must have' for every business. We will develop
or upgrade your web site based on a simple premise. Since
we are in 'The Age Of Information', a web site should be information
based...not an expensive, collection of bells and whistles.
Your web site will be smart, logic based and aligned with
your prospect's 'need to know' buying decision process. At
the same time, it will be attractive and interesting enough
so that you will use it as a direct sales tool and referral.
Further, we will teach you how to make site changes yourself
and track site traffic.
save time and money having a web site that is integrated and
keyed to your overall sales strategy. You'll also save by
not needing to bring in an expert every time you want to make
a change in site content. Finally, you'll save by tracking
site traffic yourself. You'll know if your web site works
and how well!
Telephone Follow Up
provide you with complete pre-call, call, and post-call
have a complete set of materials to help make your prospect
follow up calls easier and more effective. You won't ever
feel you're 'selling your soul' to make a sale.
our evaluation materials, you use the feedback from each contact
with each prospect group to update and adjust your program
approach to the next group. In short, you can accurately measure
the effective of all your program elements.
save time and money with a tested and proven closed loop information
system - a system that is simple and accurate, a system that
can help you monitor results and make logical changes to improve