personal assistance and guidance have been particularly helpful.
You have made yourself available whenever necessary to help
me get going. Your support in simply discussing general strategy
has been even more helpful. It seems like you're always ready
is easier with a
help from a friend.
MARKETING works consistently well because it is based on a
proven, fully integrated, closed loop model. Each program
element is designed to work with every other element and all
steps in the process lead back to the first step.
In practice, MICRO MARKETING dramatically improves the alignment
between an offer and the potential market.
- The critical element
that you own a service business and I own a service business.
Both our businesses are the best in our respective industries.
We both decide to expand into the biggest and richest market
in the country, Orange County, California.
Within months, you're rich and I'm broke. But why?
My service is the best in my industry just as your service
is the best in your industry. And the market is big and rich.
Why did you succeed and why did I go broke?
The answer is alignment.
You offer a pool cleaning service. I offer an ice skate sharpening
service. You have alignment with a warm weather market and
Alignment is what makes a marketing program succeed. It is
the top priority of every MICRO MARKETING program.
are services that can provide a mailing list and there are
services that can help you develop a sales letter. But there
is no other program or service anywhere (that we know of)
which provides a complete, fully aligned marketing program...with